Discovering more in original design

Original design, I bet you are not unfamiliar with this phrase which can be applied in every aspect of our life. Everything we use is designed originally except imitations from the appearance to the practicability. Original design is actually not so mysterious as you imagine, and it just comes from our actual needs in life. What it emphasizes is difference, so innovation and creation are inevitable. As a brand, it must be distinctive even unique from others if it desires to develop and gain much reputation. Although many businessmen know this, they are hard to achieve it because it requires a lot of cost, investment and painstaking efforts which may not gain equal returns. Thus imitating the existing brands and copying their designs are much easier to succeed. However, even if such business could gain success, it must be short-term and would be eliminated ruthlessly finally.

CWMALLS, an online garment brand devoted to original design and innovative design, specializes in various leather jackets/coats, leather shoes and leather bags. In order to offer consumers original and distinctive products, it invites designers from all over the world especially America and Europe. Though there are only minor differences between some products, it aims to provide more options to consumers in case they are unsatisfied with some details. Just as Charles Eames put it "The details are not the details. They make the design." Each detail reflects the designer’s idea. But comparing with other brands, they are quite distinctive and several categories are really unique in the world. What’s more, some of the designs have applied for patent. It is worth mentioning that it offers custom made service of leather jackets/coats, which complements each other with original design as it can not only provide custom size but also change the details you request. It aims at offering consumers the best shopping experience and meeting their personalized requirements.



As a saying goes “Designs come from life”, original designers find the needs in life and then change them into designs to make life better. That’s what original design matters. Let’s support original design together and create a more beautiful life!



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Oct 22, 2016

Different reversible shearling coats as you can see

As it gets colder and colder, have you begun looking for the latest winter coats of this year? For fashion women, warmth may not be the most important thing of winter coats but stylishness is. However, I think the best occasion is that a coat is warm as well as stylish. Thus I wouldn’t like to talk about bloated down jackets here as I have found a much better choice —— shearling coats which are even reversible! Perhaps you are not unfamiliar with reversible coats, but you must not see such kinds before.



If you are not told in advance, you may not regard them as reversible ones. Now I’m going to make some detailed introductions to four of them.

1.Camouflage Reversible Shearling Coat



I know that many people have a preference for camouflage clothing, so do I. Hence when I saw it at the first sight, I fancied it spontaneously. The camouflage side is very cool while the other side is quite graceful. If you want to alternate a style suddenly, just turn it over rather than change for another coat. How convenient it is! And the exposed shearling collar as well as roll back shearling cuffs add more fashion sense to the coat.

2.Reversible Shearling Coat with Fox Fur Collar



If you expect to experience a large fur collar, this one can be a good selection. With a supple and luxury fox fur collar, it’s more elegant and extravagant. Like the above one, the two sides of the coat are totally different. And with a leather waist belt, your slim figure will show up. More fashion dressing ways are to be discovered by yourself.

3.Reversible Shearling Coat with Shawl Collar



This coat differs more from the previous two as it’s more youthful and also fits girls. A large shearling shawl collar and two patch pockets of it seem quite casual and unrestrained especially with the fresh and elegant overall tone. Its loose style will give you more comfort as well.

4.Reversible Shearling Collar with Stand Collar



One highlight of this coat is the shearling stand collar, which can protect your neck well in cold days without a scarf and at the same time add more elegance to the coat. Another bright spot is the artistic patterns on it. The original graceful curves reflect the design aesthetic of it and also show the wearer’s taste.

All these beautiful reversible shearling coats come from CWMALLS, an online brand of the leather fashion. Apart from the warmth and stylishness they can offer, there’s a secret about them, that is, if you wouldn’t like to wash it when it gets dirty, just turn it over and it will look like new again. Having shared so much, I’m going to choose one for myself then.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Oct 13, 2016