CWMALLS is a company which is still in its early stages of development At present, although it has already had more than 6 years history, we can still say that it is not mature enough. So, if it wants to achieve both platform and product’s brand promotion, it can be very manpower intensive, brainpower intensive and energy intensive no matter how powerful your technical team, marketing team, and sales team are. Therefore, it is necessary to introduce a reasonable and feasible scheme, making the process of implementing the strategy traceable.
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Some people may ask that since you are a seller, why don’t you promote your products first? You can then perfect, update and promote your platform after your products are well-known and after you attracting a large number of loyal customers. This raises a question. Product and platform which comes first? Customers who come to buy your products will be disappointed and give you up when being in the face of the complex operations, pages and other issues from your platform, no matter how excellent your products are. However, if you don’t have excellent products, no one will come to visit your page no matter how fantastic your platform is. So, which do you think should be valued first? Just like the question of whether the world has a chicken or an egg first, it's a very difficult relationship to explain. If you really need to tell their relation, then it can only be a complementary relationship. The two parties are interdependent and cannot exist independently from each other. Of course, this only can be said for e-commerce companies.From the”CWMALLS Dual Brand Strategy”, we can learn that CWMALLS has already recognized this fact clearly. It puts two interdependent parties, product and platform, in the same important position and promotes their common development. For platform (WWW.CWMALLS.COM), It takes Internet, Internet of Things, big data, blockchain, cloud computing as the working principles, and upgrades itself ecologically through internal and external SEO optimization. Meanwhile, it makes “WWW.CWMALLS.COM” platform brand get full exposed via Keyword, Blog, Forum, News, Video, Google Shopping, Bing Shopping,etc. For products, it constantly looks for a sense of technology,artistry and patent. It constantly offers unique products to customers which are made of green materials. About product services, it offers various services like global free shipping, off-site delivery service, no-reason return or exchange, free lifelong maintenance, 48-hour delivery service, custom made, personal tailor, etc, to bring customers with high-quality, comfortable and comfortable shopping experience. There is no doubt that these add lots of added value to the sales of products. The future development of platform and brand will make CWMALLS dazzlingly apparent in cross-border e-commerce field.
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Of course, few media outlets are willing to help increase exposure to unknown companies like CWMALLS. Therefore, it also promotes itself through its own platform like “SVE NEWS” and “MWE FUND” to get more exposure. This not only makes it free from other media’s constraints, but also enables it to disclose company’s latest information at any time.“CWMALLS Dual Brand Strategy” is a great innovative plan. But this innovative plan needs more innovative ideas to support and develop. This means it needs to absorb more talents and encourage more ideas. Steel is not made in one day. The method of steel making is not innate for us. For the success of this strategy, it may take months, years, or even more than a decade. Maybe you'll get the wrong way, or maybe you'll be lucky enough to move forward smoothly. But who care? Everything depends on the final result.
Platform and product are just like two hands of cross border e-commerce company. It never be perfect if you lose one or get either of them injured.
Carol
August 20, 2018
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